Paris Olympic 2024
About Project
The concept was built around a simple central idea: creating a visual identity that could communicate the essence of the project without relying on excessive elements. I explored different visual themes, compositions, typography, colour relationships, and graphic treatments to find a direction that felt distinctive yet purposeful. The final concept brought these explorations together into a visual language that balanced clarity, personality, and consistency.
Paris Olympic 2024
About Project
Every design project begins with a question, a challenge, or an opportunity to communicate something differently. This project explored how a clear visual direction could translate the core idea into a cohesive and engaging graphic language.
The brief focused on defining the right visual tone, creating a strong design system, and developing a set of assets that felt consistent across different applications. My role involved shaping the visual direction and carrying the idea through from initial exploration to the final execution.
Behind The Idea
The concept was built around a simple central idea: creating a visual identity that could communicate the essence of the project without relying on excessive elements. I explored different visual themes, compositions, typography, colour relationships, and graphic treatments to find a direction that felt distinctive yet purposeful. The final concept brought these explorations together into a visual language that balanced clarity, personality, and consistency.
Designing The Direction
Background Design -
The design process moved through a series of explorations, iterations, and refinements. I began by translating the initial concept into visual references and moodboards, followed by experiments with typography, layouts, imagery, colour, and graphic elements.
Design For The Heritage -
The design process moved through a series of explorations, iterations, and refinements. I began by translating the initial concept into visual references and moodboards, followed by experiments with typography, layouts, imagery, colour, and graphic elements.
Design For Recognition -
The design process moved through a series of explorations, iterations, and refinements. I began by translating the initial concept into visual references and moodboards, followed by experiments with typography, layouts, imagery, colour, and graphic elements.
The Work
More work
